2026 - 2027 Meeting/Event Information

At NSA-MN we strive to provide our members and guests with the very best programming designed to inspire and share expertise in aspects of growing your speaking, training, or coaching business. Most of our guest speakers have been awarded the Certified Speaking Professional (CSP) designation-one of the highest designations that can be attained as a professional speaker.
Our event season begins in September and extends through May. We provide 8 regular chapter meetings, each 3-4 hours in length generally on Fridays starting at 8:30am. At most meetings, a meal is provided.
In addition to our chapter events, we will host several socials, deep dives, and fireside chats throughout the year, capitalizing on the remarkable talent we have within our chapter.
We hope to see you soon.
If you’ve never attended a NSA-MN event, we invite you to join us for your first event at 50% off of the registration fee. To receive this discount, select "First Time Guest" when you register for the program.
Creating an Author Brand that Readers Will Love and Buy | Presented by Cheryl Karpen

January 27, 2024
9:00 AM CST - 11:30 AM CST
Add to Calendar
LuminFire
5155 E River Road, Suite 405
Minneapolis, MN 55421
Directions
Join us for a transformative class led by speaker and independent publisher Cheryl Karpen, where you'll unlock the secrets to transforming everyday customers into enthusiastic brand advocates.
This program will run from 9:00am - 11:30am.
Cheryl's journey from self-publishing to landing an eleven-book publishing deal with a top-ten publishing house has equipped her with a wealth of knowledge regarding the dos and don'ts of the publishing industry. Aspiring writers will significantly benefit from her invaluable expertise. It’s a story worth hearing.
As an independent publisher, Cheryl demonstrates an uncanny ability to weave thoughts, words, and emotions together into a harmonious tapestry of heartfelt wisdom. Her work has touched countless lives and continues to spread positivity, hope, and the power of resilience through her speaking events, one-on-one brand-storming sessions, and published works.
During this engaging session, we will delve into:
- Crafting Your Unique Identity: Learn how to create a compelling book identity or author brand that captivates your audience.
- Igniting Customer Conversations: Discover the secrets to attracting customers and sparking conversations about your book. Turn readers into advocates who can't stop talking about your work.
- Mastering Book Merchandising: Uncover the strategies to effectively merchandise your book or brand to ensure it stands out in any sales setting.
- Creating Ancillary Products for Backroom Sales: Discover simple and creative ways to build your brand and reinforce customer engagement.
- Moving Beyond Bookstore Placement: Explore techniques to secure prime placement for your work in various retail outlets, extending your reach beyond traditional bookstores.
- Bonus! Nothing excites Cheryl more than brand/brainstorming—and she’ll be able to do just that with a handful of attendees as time permits. Come with questions, concepts, and your publishing/product development dreams.
-
Take advantage of this opportunity to supercharge your marketing and merchandising skills. Join Cheryl Karpen and your fellow speakers in this enlightening class and take your authorship journey to new heights. Sign up today and be ready to make a lasting impact in the world of speaking and publishing!
Accommodations, Special Instructions and Comments
- Cancellation Policy
We understand that sometimes you are not able to attend an event that you have paid for. All attendees are factored into our event expenses and therefore, we are not able to offer refunds, but would be happy to move your registration to the next event for you. Please contact our office for additional details. - Photography/Video Policy
NSA Minnesota reserves the right to use any photograph or video taken at any event sponsored by NSA-MN, without the expressed written permission of those in the photograph or video. - Accommodations
If you have a disability that requires a reasonable accommodation to fully participate in an NSA- MN chapter event, Please email your request to Jasmine Brett Stringer at: [email protected] a minimum of five (5) business days in advance of the event for arrangements to be made.
Tickets
$0.00 Professional Member
$25.00 Guest